The answer here is quite often. This is because we work with several doll sizes for wigs and are constantly testing new colors and styles. Once a style/color is approved we release it on our website. Usually you will see new wig styles or colors come out every 2-3 months. While wig styles are being developed and created, we are often sewing outfits in the background and testing shoe styles. While we can't say that new things are coming out every day, we definitely work on products every day in our workshop. Some need fine tuning and don't get released right away, some are ready to launch, some are waiting for the next stage so we do keep busy. This is why it is so essential for us to communicate our releases with our customers to show them what we are creating!